Biryani Bar
Crafting memorable dining experiences through innovative digital ordering and customer loyalty programs.
Project Data
The Challenge
Converting one-time diners into regulars is the holy grail of hospitality. Biryani Bar needed a way to incentivize repeat visits without devaluing their brand with constant deep discounting.
The Strategy
We built a digital loyalty program integrated directly into their POS. We also refreshed their visual identity to appeal to a younger demographic. The digital ordering flow was optimized for upsells (add-ons, drinks).
The Outcome
Repeat customer rate increased by 25%. The average order value (AOV) also saw a significant bump due to the optimized digital menu design.
Big enough to manage scale,small enough to care
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